LAUNCHES THE ICONIC MOTORCYCLE ‘KARIZMA XMR’ IN ITS NEW CONTEMPORARY AVATAR AND THE NEW POWERFUL ‘THRILLER 160R 4V’

PRE-BOOKINGS TO OPEN FROM FEBRUARY 14, 2024

In keeping with its focus on the premium segment and the commitment to present technologically-advanced products to its customers across the world, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched two highly-anticipated premium motorcycles in Bangladesh – the Karizma XMR and Thriller 160R 4V.

Both products have been launched in Bangladesh within a few months of their global unveil at the EICMA motor show in Milan and launch in India. Thus, reiterating the significance of the market in the company’s global growth plans. This is one the largest product launches in the country by the global Indian MNC. 

The new Karizma XMR expands Hero MotoCorp’s presence to the 200cc segment in the country. The motorcycle is powered by a sturdy 210cc Liquid Cooled DOHC Engine, 6 Speed transmission that comes with Slip and Assist Clutch and Dual Channel ABS – purpose built for the perfect ride redefining the sports segment. It is packed with the segment-first features, such as, adjustable windshield, Intelligent Illumination Headlamp and Turn-by-Turn navigation, thereby, guaranteeing an unparalleled motorcycling experience to the new generation riders. 

Enhancing the company’s premium portfolio is the Thriller 160R 4V which opens up a thrilling new chapter in the successful journey of the highly popular brand, Thriller. The motorcycle offers an unparalleled package of performance, masculine stance, smart features and sharper control. 

The online and offline pre-bookings for both motorcycles will commence from February 14, 2024. Customers will be able to book the Karizma XMR with an amount 30,000/- BDT and the Thriller 160R 4V with an amount 20,000/- BDT. Deliveries will commence from March 2024.

The Thriller 160R 4V is priced attractively at 2,74,990/-BDT. But the introductory price has been set 2,54,990/- BDT.

The Karizma XMR is priced at 499,990/- BDT. As a special price will be 399,990/- BDT for the first 210 customers. 

Commenting on the collaboration, Sanjay Bhan, Chief Business Officer - Global BU, Hero MotoCorp said, “Bangladesh continues to be one of our key growth centers and the launch of our highly popular premium motorcycles - Karizma XMR and Thriller 160R 4V is reflective of the strong preference for Hero products in the country. Our premium brands like the Hunk and Thriller have been well-received by the customers here, we are excited to enter into the 200cc segment with the iconic Karizma XMR. Karizma enjoys immense brand equity among biking enthusiasts and together with the Thriller 160R 4V, we are offering a highly premium riding experience to the youth in Bangladesh.” 

The motorcycles have been designed and developed at Hero MotoCorp’s state-of-the-art R&D hub, Centre for Innovation and Technology (CIT) in the Northern Indian state of Rajasthan. 

Hero MotoCorp – which has a joint venture with Nitol Niloy Group in Bangladesh – operates a state-of-the-art manufacturing facility at Jessore with an installed capacity of 150,000 motorcycles and scooters per annum. Hero MotoCorp products are sold across the country through Niloy Motors Limited, the distributor of Hero MotoCorp products in Bangladesh, which has a network of more than 500 customer touch-points across the country. Hero MotoCorp was the first manufacturer in the country to offer five years warranty on its products. 

The company’s product portfolio in Bangladesh includes over 10 motorcycles and two scooters - HF Deluxe, Splendor+, Splendor+ XTEC, Passion XPro, Passion XPro XTEC, Glamour, Ignitor Techno, Ignitor XTEC, Hunk 150, Hunk 150R, Thriller 160R, Thriller 160R 4V, Karizma XMR, Pleasure and Maestro Edge.

(Please refer to Annexures for detailed specifications of the products)

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Press Contact:

Shafket Sakin 

Head of Marketing

Niloy Motors Limited.                

Cell: 01968810497, shafket.sakin@niloymotors.com, |   01919090418, choton.pal@niloymotors.com

LAUNCHES IGNITOR XTEC IN A NEW AVATAR

In keeping with its commitment to bring a comprehensive portfolio of stylish and performance-oriented products, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has launched the new Ignitor XTEC 125cc in Bangladesh.

Adapting to the ever-evolving preferences of the customers, the new Ignitor XTEC is a perfect blend of style, affordability and comfort making it an ideal choice for customers who are seeking a practical and good-looking motorcycle.

The new Ignitor is available across 180 Hero MotoCorp dealership across the country at an attractive price of BDT 160,000/.

Abdul Musabbir Ahmad, Managing Director of Hero Bangladesh, expressed hope that the new Igniter Extec will create a huge response in the Bangladeshi market.

Commenting on the launch, Hero Bangladesh Chairman Abdul Matlub Ahmad said that since time immemorial Hero has been the flagship brand of Bangladesh. Hero has always engaged its customers by providing technologically advanced products with lowmaintenance and high-mileage assurance on bikes. He also said that advanced features and attractive design will attract the attention of customers, with the change of time, the motorcycles will gain more popularity through the use of technology.

Hero MotoCorp – which has a joint venture with Nitol Niloy Group in Bangladesh - operates a state-of-the-art manufacturing facility at Jessore with an installed capacity of 150,000 motorcycles and scooters per annum. Hero MotoCorp products are sold across the country through Niloy Motors Limited, the distributor of Hero MotoCorp products in Bangladesh, which has a network of more than 500 customer touch-points across the country. Hero MotoCorp was the first manufacturer in the country to offer five years warranty on its products.

The company’s current product portfolio in Bangladesh includes 10 motorcycles and two scooters - HF Deluxe, Splendor+, Splendor iSmart Plus, Passion XPro, Passion XPro XTEC, Glamour, Ignitor XTEC, Hunk 150, Hunk 150R, Thriller 160R, Pleasure and Maestro Edge.

The Ignitor XTEC

POWER AND PERFROMANCE

The Ignitor XTEC comes with a 124cc air cooled, 4 stroke engine that produces a power output of 7.75 kw @ 7750 rpm and torque of 10.4 Nm @ 5500 rpm. Delivering the brand promise of performance and comfort, the motorcycle comes with a patented i3S technology for better fuel efficiency.

DESIGN AND SAFETY

The Ignitor XTEC seamlessly blends cutting-edge sporty design with uncompromising safety features. It features signature LED front lighting and H tail lamps for enhanced safety and visibility during daylights. The front wheel is equipped with a 220 mm disc brake which ensures precise and safe braking. The motorcycle offers superior comfort with Bluetooth connectivity, integrated USB charger and comfortable pillion seats.

COLOR VARIANTS

The new Ignitor is available in two colors: Candy Blazing Red and Black.

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For more information on Hero MotoCorp:

Press Contact:

choton.pal@niloymotors.com,  shafkat.sakin@niloymotors.com

হিরো মটোকর্র্প লিঃ বিশ্বের সর্ববৃহৎ মোটরসাইকেল উৎপাদনকারী একটি প্রতিষ্ঠান। বৈশ্বিক চাহিদার সাথে তাল মিলিয়ে হিরো মটোকর্প সবসময়ই তাদের পন্যের মানউন্নয়নে সচেষ্ট। তারই ধারাবাহিকতায় বাংলাদেশের বাজারে নিয়ে এলো ৪টি জনপ্রিয় মডেলের রিফ্রেশ এডিশন। টেকনোলজী সমৃদ্ধ নতুন মডেলগুলো হচ্ছে: স্প্লেন্ডর প্লাস এক্সটেক, ইগনাইটর এক্সটেক, এইচ এফ ডিলাক্স, হাঙ্ক ১৫০আর (Splendor + XTEC, Ignitor FV XTEC, HF Deluxe BS4 i3S, Hunk 150R) যা মোটরসাইকেল সেগমেন্টে যোগ করেছে নতুন মাত্রা।

যশোরে কোম্পানীর নিজস্ব ম্যানুফ্যাকচারিং প্লান্ট-এ ৫ই মার্চ এক জমকালো অনুষ্ঠানের মাধ্যমে নতুন মডেল গুলোর আনুষ্ঠানিক উদ্বোধন অনুষ্ঠিত হয়। এতে উপস্থিত ছিলেন হিরো মোটরসাইকেল ও নিলয় মটরস্ লিঃ এর উদ্ধতন কর্মকর্তাবৃন্দ এবং সম্মানিত চ্যানেল পার্টনারবৃন্দ ।

নতুন মোটরসাইকলেগুলি বাজারে হিরোর অবস্থান জোরদার করতে বিশেষ অবদান রাখবে পাশাপাশি উন্নত প্রযুক্তি ও আধুনিক ডিজাইনের কারনে গ্রাহকদের আকৃষ্ট করবে বলে আশাবাদী। শীঘ্রই দেশব্যাপি সকল হিরো শো-রুমে আকর্ষণীয় মূল্যে নতুন মোটরসাইকেলগুলো পাওয়া যাবে । 

লঞ্চের বিষয়ে মন্তব্য করতে গিয়ে হিরো মটোর্কপ লিঃ ( ইন্ডিয়া ) এর হেড অব গ্লোবাল বিজনেস সঞ্জয় ভান বলেন, “বাংলাদশে আমাদের জন্য সবচেয়ে গুরুত্বর্পূণ বাজারগুলোর মধ্যে অন্যতম, আমরা এখানে নিয়মিতভাবে আমাদের গ্রাহকদরে জন্য আকর্ষণীয় পণ্য এবং সেবা প্রদানে বদ্ধপরিকর। এই নতুন মোটরসাইকেলগুলোর অত্যাধুনিক ফিচার ও আকর্ষণীয় ডিজাইন গ্রাহকদের নজরকাড়বে। সময় পরিবর্তনের সাথে সাথে টেকনোলজি ব্যবহারের মাধ্যমে মোটরসাইকেলগুলো নিজেদের পূনরাবিষ্কার করেছে।

উদ্বোধনী অনুষ্ঠানে বক্তব্য রাখেন নিটল নিলয় গ্রুপের এর ব্যবস্থাপনা পরিচালক আব্দুল মুসাব্বির আহমেদ। তিনি বলেন, হিরো সুদীর্ঘকাল থেকে বাংলাদেশে সুপরিচিত ব্র্যান্ড। হিরো সব সময়ই বাইকের লো-মেনটেইনেন্স ও হাই মাইলেজ নিশ্চিত সহ প্রযুক্তিগত ভাবে অত্যাধুনিক মানের পণ্য সরবরাহের মাধ্যমে গ্রাহকদের সাথে সম্পৃক্ত থেকেছে। গ্রাহকদের নিরাপত্তা নিশ্চিত করতে ব্যবহার করা হয়েছে ইন্টিগ্রেটেড ব্রেকিং সিস্টেম এছাড়াও রয়েছে ইউ এস বি চার্জার ও স্মার্ট কানেক্টিভিটি। বিশ্বজুড়ে লক্ষ লক্ষ মানুষের আস্থা অর্জনকারী মোটরসাইকেল ‍SPLENDOR PLUS এছাড়াও IGNITOR, HF DELUXE, HUNK 150R বাংলাদেশে মানুষের কাছে অত্যান্ত সুপরিচিত ও সর্বাধিক জনপ্রিয় ব্র্যান্ড। আমি নিশ্চিত যে দেশব্যাপী গ্রাহকরা বাইকগুলি খুবই পছন্দ  করবে।

একই অনুষ্ঠানে আসন্ন রমজান ও ঈদকে সামনে রেখে নিলয় মটরস্ লিঃ গ্রাহকদের কথা চিন্তা করে হিরোর সকল মডেলের বাইকের উপর ঈদ অফারের ঘোষণা দিয়েছে, সর্বোচ্চ ১২,০০০/- পর্যন্ত ছাড়ে দেশব্যাপি সকল শো-রুমে অফার মূল্যে মোটরসাইকেল ক্রয়ের সুযোগ থাকছে চাঁদরাত পর্যন্ত ।

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Email

shafkat.sakin@niloymotors.com,  choton.pal@niloymotors.com

LAUNCHES PASSION XPRO XTEC WITH SEGMENT FIRST ELEMENTS
UPDATED THRILLER 160R WITH ENHANCED FEATURES
Aligned with its customer-centric approach, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has reinvigorated the motorcycle segment with the introduction of two new and updated versions of its successful brands - Passion XPRO XTEC and Thriller 160R – in Bangladesh.

The new motorcycles showcase the company's commitment to providing youthful products with modern design, latest technology, and distinct appeal to its valued customers in the country.

Both new bikes were launched through a ceremonial event conducted at the grand ballroom of Sheraton Hotel in Banani on 14th June, 2022.  The top management of Niloy Motors Limited and HMCL Niloy Bangladesh Limited along with the Brand Ambassador of HERO Mr. Arifin Shuvoo, who is currently the leading actor of the country, were present at the event. The program ended with a stunning performance by one of the most renowned singers of Bangladesh –Kornia.

The new two-wheelers have been priced attractively, with the Passion XPRO XTEC priced at 1,24,490 BDT, Thriller 160R (single disk) at 1,93,990 BDT and Thriller 160R (double disk) at 2,03,990 BDT. Both motorcycles will be available at Hero dealerships across the country from June 22 onwards.

Commenting on the launch, Sanjay Bhan, Head – Global Business, Hero MotoCorp, said, “Bangladesh continues to be one of our most important markets. We regularly introduce exciting products and services for our customers here and are confident that this will enable us to further entrench the brand in the country. Both these new products feature the latest technology and modern design, which should appeal to multiple customer segments. We will continue to introduce our latest range of global products for our customers in the country.”

Hero MotoCorp forayed into Bangladesh in April 2014 through a joint venture with Nitol Niloy Group. The Company has a state-of-the-art manufacturing facility at Jessore with an installed capacity of 250,000 motorcycles and scooters per annum. Hero MotoCorp products are sold across the country through Niloy Motors Limited, the exclusive distributor of Hero MotoCorp products in Bangladesh, which has a network of more than 500 customer touch-points across the country. Hero MotoCorp was the first manufacturer in the country to offer five years warranty on its products.

The company’s current product portfolio in Bangladesh now includes ten motorcycles and two scooters - HF Deluxe, Splendor+, Splendor iSmart Plus, Passion XPro, Passion XPro XTEC, Glamour, Ignitor Techno, Hunk 150, Hunk 150R, Thriller 160R, Pleasure and Maestro Edge.

The Passion XPRO XTEC

Connectivity

The Passion XPRO XTEC comes with a range of new segment-first features including an all-new fully Digital Cluster with blue-back light, Bluetooth connectivity with advanced on-display features like call alert with caller name, missed call & SMS notifications, phone battery percentage on display and service due reminders.

Design & Convenience

Another segment-first feature, is the Projector LED headlamps with best-in-segment brightness and 12% longer beam than the conventional halogen lamp. A new visor & Cowl to house the LED projector headlamp enhances the aerodynamics while the Rim Tapes add to the sportiness.  Ensuring utmost safety and convenience, the Passion XPRO XTEC features a Disc Brake with CBS (combi-braking system) and a Low-fuel indicator.

Colour

The motorcycle comes in two new exciting colors to suit the riders’ personality - Techno Blue and Sports Red.

Engine

The new motorcycle comes with a BS-IV compliant 110cc (Torque on Demand) engine, producing a maximum power output of 7.0 (9.4) kW (PS) @ 7500 rpm and maximum torque of 9.0 Nm @ 5500 rpm.

The Thriller 160R

New Features

The updated Thriller 160R comes with a USB changer that is conveniently located under the handlebar. A new Belly-pan protects the engine against dust/mud and improves aesthetics.

Providing enhanced safety and comfort to the pillion, the motorcycle also features a new seat and rear grab rails.

Adding to the sportiness of the Thriller 160R is the new aggressive graphics scheme on the fuel tank and the tank pad.

Class-Leading Acceleration

Setting the bar for a modern streetfighter and real-world performance, the Thriller 160R comes with a 160cc air-cooled BS-VI Compliant engine that is powered by the XSens technology and advanced Programmed-Fuel-Injection. The Engine delivers an impressive power output of 15.2 PS @ 8500 RPM. Joining the fast lane with a class-leading acceleration, 0-60 km/h in 4.7 seconds.

Exceptional Handling

The Thriller 160R enjoys a commanding riding position with ergonomics engineered for the streets. The light-weight rigid diamond frame setup along with a lightweight 139.5 kg body and alloys offers exceptional handling in the streets while making it a corner happy machine at the same time. The 37mm Telescopic Front Forks and a 7-step adjustable Rear Mono-shock Suspension setup is tuned for urban agility, providing precise handling and a smooth ride. Brakes with 276mm Front petal disc and 220mm Rear petal disc ensure that the rider is always in full control and confident of the stopping power. The 165mm ground clearance ensures the ride is hurdle-free.

Features

The Thriller 160R is paired with a first-in-segment – all LED package including Droid LED headlamp, sleek and robust LED Winkers, and Signature LED Tail-lamp with a unique 'H' insignia to differentiate from the crowd. The LCD brightness adjustment features enable a rider to adjust to 5 different levels for better readability in bright conditions. The inverted fully digital LCD display together with the first-in-segment side-stand engine cut off ensures the motorcycle is both technologically advanced and safe.

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About Hero MotoCorp Ltd.

The New Delhi (India) headquartered Hero MotoCorp Ltd. is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volumes sold by a single company in a year — the coveted position it has held for the past 21 consecutive years. The Company has sold over 100 million motorcycles and scooters in cumulative sales since its inception. Hero MotoCorp currently sells its products in 43 countries across Asia, Africa, Middle East, and Latin America. Hero MotoCorp has eight state-of-the-art manufacturing facilities, including six in India, and one each in Colombia and Bangladesh. Hero MotoCorp has two world-class, state-of-the-art R&D facilities — the Centre of Innovation and Technology (CIT) in India and Tech Centre Germany (TCG) near Munich. Hero MotoCorp is one of the largest corporate promoters of multiple disciplines of sports, including, Golf, Football, Field Hockey, Cricket and Motorsports. Fifteen-time Major winner Tiger Woods is Hero’s Global Corporate Partner.

For more information on Hero MotoCorp:

Press Contact:

shafkat.sakin@niloymotors.com,  choton.pal@niloymotors.com

Building on its robust portfolio of premium products in the country, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, is all set to excite the customers in Bangladesh with its latest motorcycle – the Hero Hunk 150R.

Designed especially for the Bangladesh market, the premium Hunk 150R delivers an unparalleled experience with its new-age riding style. The bike offers Best-in-Class single-channel ABS and a 7-step adjustable mono-shock rear suspension for superior and safe handling - making the Hunk 150R a stand-out premium product that will appeal to the aspirational youth of Bangladesh.

Offering performance, sportiness and features, the Hunk 150R is attractively priced at BDT 164,490/- (Double Disc) and at BDT 174,490 (Double Disc with ABS) and will be available across Bangladesh at authorized dealer points. 

In addition to its new-age styling, real-world performance, unmatched ride & handling, and enticing features, the motorcycle is also equipped with the best-in-class 130/70 R17 Rear Tyre ensuring superior road grip in all riding conditions.

Commenting on the launch, Sanjay Bhan, Head – Global Business, Hero MotoCorp said, “Bangladesh continues to be one of our most important markets. The Hunk 150R has been designed and developed for the Bangladesh market and further strengthens Hero MotoCorp’s premium product portfolio that includes products like Hunk 150 and Thriller 160R. With these products we aim to capture higher volumes in the growing premium segment in the country. This launch is in line with our R4 strategy (Revitalize, Recalibrate, Revive and Revolutionize) to grow our presence and volumes in key markets.”

Hero MotoCorp forayed into Bangladesh in April 2014 through a joint venture with Nitol Niloy Group. The Company has a state-of-the-art manufacturing facility at Jessore with an installed capacity of 200,000 motorcycles and scooters per annum.

Hero MotoCorp products are sold across the country through Niloy Motors Limited, the exclusive distributor of Hero MotoCorp products in Bangladesh, which has a network of more than 500 customer touch-points across the country. Hero MotoCorp was the first manufacturer in the country to offer five years warranty on its products. The company’s current product portfolio in Bangladesh includes 8 motorcycles and 2 scooters.

HERO HUNK 150R

Unmatched Ride and Handling

Equipped with a 149.2 cc air-cooled engine, the Hunk 150R delivers an impressive 14.2 BHP of power and 12.5 Nm of torque.

Aimed to provide a real-world performance, the Hunk 150R features a lightweight yet rigid diamond tubular frame offering precise handling and stability on corners and straight roads. Paired with 130/70MM Radial Rear Tyre, the Hunk 150R ensures a superior road grip in all riding conditions.

The riding triangle has been tuned to provide the perfect balance of agility, stability, and comfort. The motorcycle also boasts of a first-in-category 7-step adjustable mono-shock suspension for ensuring a sporty ride. The broad 37mm beefy front forks also ensure a stable and plush ride for the rider.

Superior features

The Hunk 150R comes equipped with many safety features and is equipped with the Best-in-Class optional single-channel ABS ensuring safe braking. Sporting a new alloy wheel design, the 276mm front and 220mm rear disc brakes come as a standard feature for efficient and efficient stopping power in all riding conditions.

Designed to provide ease of access, it features a sporty Digi-Analog Instrument Cluster with a side stand indicator, trip meter, and service reminder. The self-start button comes as a standard along with an engine kill switch for added convenience.

Dynamic Design & Style

The hunk 150R flaunts a muscular fuel tank with aggressive shrouds that make a statement while riding.

Adding to the striking aesthetics is a chiseled rear cowl, sporty headlight with wolf-eyed LED position lamps, LED taillight with light guides making it easier to get recognized even in dark. The sporty-dynamic graphics actuates the design lines offering an unmistakable style.

Colors with Expression & Variants

The Hunk 150R is available in two variants – Double Disc and Double Disc with single-channel ABS. It is offered in three colors – NH1 Black, Sports Red, and Techno Blue

About Hero MotoCorp Ltd.

Hero MotoCorp Ltd., headquartered in New Delhi (India), is the world’s largest manufacturer of motorcycles and scooters, in terms of unit volume sold by a single company in a year, for the past 20 years. The company has sold more than 100 million motorcycles and scooters in cumulative sales since its inception and currently sells its products in more than 40 countries across Asia, Africa, the Middle East, and South and Central America. Hero MotoCorp has eight world-class manufacturing facilities, including six in India, one in Colombia, and one in Bangladesh, and two state-of-the-art R&D facilities - the Center of Innovation and Technology (CIT) in the northern state of Rajasthan, in India, and Hero Tech Center GmBH, near Munich, in Germany. It is also one of the largest global corporate promoters of multiple sporting disciplines, including golf, football, field hockey, cricket, and motorsports.

For more information:

https://niloyhero.com/hunk150r

FB: /HeroMotoCorpBD

shafkat.sakin@niloymotors.com

Or

choton.pal@niloymotors.com

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